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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Mental Models: Think Better, Gain an Edge
A mental model explains how something works. It's a concept, framework, or worldview in your mind.
Sunk Costs and Soaring Profits: A Paradoxical Guide to Business Decision-Making
Learn to recognize when you're falling into this trap, and you'll be making smarter decisions faster than you can say "cut your losses and run".
From Paranoia to Productivity: Applying Hanlon's Razor in Business
This principle encourages assuming good intentions rather than malice when things go wrong. By applying Hanlon's Razor, leaders can foster trust, improve communication, and create a more positive work environment.