Krishnan Unni

The Three-Act Structure provides a clear and organized framework for storytelling, ensuring that the narrative has a logical progression and keeps the audience engaged. In this article, we explore how it works and how to generate this using AI.

Focus refers to your ability to direct your attention and concentration toward a specific task, subject, or goal. This article shows you how to use AI to spur focus in your business.

To dominate content-clutter, embrace the eight laws of impactful content marketing. Understand key principles like thought leadership and storytelling’s power to craft compelling content that resonates and achieves meaningful outcomes.

This 14-step sales letter framework is comprehensive as it covers all phases of the buyer’s journey, from awareness and consideration to decision. AI Recipe, included.

Writers can write on topics that they know well, or have some understanding of. That sounds like a truism, doesn’t it? But how do you write on topics that you don’t know much about?

The 11 Thinking Filters model is a modern evolution of De Bono's Six Thinking Hats. It's carfted to meet the complexities of today's fast-paced, digitally-driven, and culturally diverse world.

The Audience Experience Map [AEM} akin to setting up a series of dominoes - each touchpoint is meticulously placed to create a seamless narrative of the audience's experience, helping businesses to see where the dominoes fall smoothly and where they don’t.

DEIDA is a thinking framework that I have evolved over the years. It's a five-step dance that transforms chaos into clarity. Take it away.

10 storytelling formulas and techniques that marketers can use to enhance their content and engage their audience effectively.

The 80/20 Principle helps direct attention to the highest-impact customers, products, employees, and issues. In this article we explore how you can use AI recipes to solve problems with this technique.

Holistic thinking considers a system or problem as a whole, not just its individual parts. It's a tool for business leaders keen on creating compelling products and services.

SCAMPER is a creative thinking and problem-solving technique that uses a set of directed questions to come up with new ideas or improve existing ones.